Motion Design - blog 9

Goodby, Silverstein & Partners is an advertising agency located in San Francisco. Many of its famous clients include Comcast, Got Milk?, Frito-Lay, Nintendo, Netflix, Corona Light, and Modelo. One of GPS most well known advertisements was the TV commercial that was created for Comcast, which was an internet advertisement. The name of the ad was called, " Rabbit". Comcast is one of the biggest internet providers in America which provides brand-band internet service.

The concept of the ad is to make it clear to audience that Comcast provides one of fastest internet service in America. The concept and the creativity of the ad makes the the message very clear by announcing that Comcast internet service is more than fast. The ad is creative for many reasons. The idea came out of the line "Comcast makes fast faster." The rabbit was a good choice for the add because a rabbit is not slow in speed. However, in the ad the rabbit decides to taste a small amount of Comcast high speed internet. As soon the rabbit takes a small those of Comcast fast internet the rabbit becomes 10 times faster. The rabbit goes from fast to faster with a speed of a panther. Rabbit later gets jet turbines, which is a creative process in order to express Comcast high speed internet with powerboost. The add becomes more creative and clearer when the rabbit begins skating on ice and later doing a ski jump. The rhythm of the add starts slow in a dessert, and its not until the rabbit tries the faster internet dose that the action begins and the rabbit travels around earth even through winter conditions. The ad doesn't have music. The sound of the ad is based more on sound effects (jet turbines,wind, narrative voice) and there is no music involved.

Communications Arts Dec. 2005: pg. 128. Print.

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Motion Design - blog 8

F/Nazca Saatchi & Saatchi is an advertising agency in Brazil, founded in April 1994, own by the publicist and businessman Fabio Fernandes. One of his the most famous clients was Procter & Gamble where F/Nazca created a detergent commercial for Ariel. Ariel is a marketing line of laundry detergents.

The concept and goal of the commercial is to demonstrate the cleaning strength that Ariel has when it penetrates deep clothes steins with the simple act of touching them and making them look like brand new. In other words, the concept is simply that with Ariel you can restore your close and make it look like brand new. I find the commercial creative for several reasons. Many of the detergent commercials on TV usually show someone putting stein close inside a washer and later on when clothes is taken out it looks brand new. However, in this commercial the ad focuses more on how the detergent interacts with clothes in slow motion giving the audience a better idea of how Ariel works and the reasons of why it is very effective. The ad is creative because the liquid detergent is actually traveling on water looking for steins and when it finds them it quickly goes towards them and makes them disappear. The design has a nice light back ground that strengthens feeling of something clean. The idea and message is well executed and it’s also innovating by the fact that this commercial doesn’t involve people. The commercial takes a different approach by focusing more on the process of how Ariel cleans clothes by traveling under water and cleaning tough stains.

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Lurzer’s Int’l Archive Advertisng Worldwide Jun. 2012: Vol.3. p147. Print.

Motion Design - blog 7

Digital Domain is an American visual effects and animation company. The company was founded by film director James Cameron, Stan Winston, and Scott Ross. It is located in Venice, Los Angeles, California. The company creates innovative digital imagery for feature films, advertising and games. Digital Domains created an interesting TV commercial for one of the biggest sports worldwide, UFC. The TV commercial was named “UFC Evolution” which tells the story of how the UFC started and how it has evolved.

The concept of the UFC ad is very creative. The concept is to illustrate the UFC’s rise from the gym to the mega-stadium as a metaphor for the ascent of the sport. To accomplish this the ad shows iconic moments from real UFC matches dating back to when the sport started in 1993. The creativity of having the fighters break the gym apart as they fight does give the sense of how the sport started, which wasn’t very popular because it was only practiced inside gyms. With each tap out, punches, and kicks the strength of the fighter’s causes the concrete and the gym to fracture and crumble away. The concept of the ad shines even more when the pieces of concrete begin to clear away piece by piece, through generations of MMA gyms and fighters. These generations of MMA gyms and fighters reveal the rise of a new octagon with huge steel lighting girders that come up from the floor. The music is very inspiring, it has that high action, motiving, non-stop action feeling which tends to go along with the fighting scenes. The rhythm of the ad tends to start slow with no music, which goes with the darkness of the gym. As fighters begin to fight the music rhythm begins to pick up, and the sound effects of braking concrete really lets the scene and the design come to live. The impact of each demolishing blow is timed to the music, and the ending of the ad finishes with a new octagon filled with 120,000 fans which tells us how much the sport has grown and why UFC is the biggest growing sport worldwide.

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Communications Arts Jan/Feb. 2005: pg. 98. Print.