The images of adorable rescue animals at the beginning of the advertisement was brilliant, it was a perfect way to reach the target audience which is pet owners. The ad starts with fast cut transitions from one pet to the other. The consecutive scenes of playful “adorable” animals as an intro was definitely a touching way to try to make pet owners think and care more about their pets. The animated kinetic typography starts with big size numbers flying out from the left side of the canvas pushing the cat out of the scene. This was interesting because after seeing the first text going from right to left you begin see cats playing with moving 3D text. Having important key words or key numbers such as 70,000 to show how many cats are born each year in the U.S gets your attention not only because of its large size, but because of its 3D dimensions. The typeface is very visible, readable and eye catching. The ad later on mentions that half all the cats born are accidents and many of those cats end up being killed in shelters every year. Another large number (4) is introduced and helps put emphasis on the importance of spaying and neutering you pets at the age of four to prevent cat pregnancies. The last frame is an invitation for pets owners to get involve in saving cats life’s by fixing their pets at four. The fast moving of text was a great use motion design. The Dynamic typography tents to energize the designs and communicate the importance of the message. Here is a link if you want to see the video.
Website
Website (this one looks better)
Patrick, Lane. “Business and Career Annual.” How Nov. 2012: p31. Print.
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