Motion Design - Blog 2

F/Nazca Saatchi & Saatchi is an advertising agency in Brazil, founded in April 1994, own by the publicist and businessman Fabio Fernandes. His most famous clients include Skol, Unibanco, Claro, Nike and Carrefour. One of F/Nazca famous TV advertisements was a commercial made for the Danish company Carlsberg Group. The name of the project was called “Latas Falantes”, which in English means “Cans that speak”. Those cans had a logo with the word Skol, which is a brand of beer made by the Danish company Carlsberg Group. Skol beer was advertised as the beer for people that like parties and excitement.

The ad is very creative and the concept is well thought. The ad involves Skol talking cans that start cheering for Brazil (soccer) when you open them. For Brazil, soccer is the heart of the planet and having cans that cheer for the Brazilian national team in signs of support makes the ad more motivating. The ad is brilliant because it starts with a soccer match between two huge rivals which are Brazil and Argentina in order to get the audience complete attention. The target audience in this ad is Brazilians who are soccer fans who are willing to do anything to see Brazil win against Argentina, and as result they are buying Skol can beers. The ad is creative because it involves a beer that it is being interviewed with a microphone that explains how far Skol beer cans are willing to go in order to see Brazil win the world cup. The innovation on this ad by animating a talking beer so that it can tell a story is very different than other ads where a human does all the story telling and acting. However, on this ad an object is the center of attention not a person, which is a different approach to do advertisements. Something that also helps make this ad successful is the music used. The music has a fast pace rhythm which makes it sound energetic and also brings an exciting feel to the ad, after all, who wouldn’t get excited for a world cup especially when it’s only celebrated every 4 years.

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Lurzer’s Int’l Archive Advertisng Worldwide Jun. 2012: Vol.3. p148. Print.