Motion Design - blog 14

It's interesting to find award winning advertisements specially from the 1980's simply because we get to see how much technology has advanced over the years and it also gives a little bit of history.

The Levi's "Working Man" ad was created in 1981 by the Foote Cone Belding/honig ad agency, which is located in San Francisco. The client for this ad was Levi's. The creativity of the ad is brilliant for several reasons. It reveals the main reason of why the first blue pair of jeans was created. The Levi's jeans were created specially for heavy duty work and the ad uses great scenes of hard working man wearing Levi's jeans. The scenes of hardworking man really show the quality of the jeans and make it clear that Levi's jeans are good for any type of job. The music has an interesting sound effect from beginning to end, which is the sound of a sledgehammer hitting metal which really goes well with what ad is trying to convey.

The ad is very old now, and that might be the reason why it is no longer located in the main web page of the Foote Cone Belding/honig ad agency.

Communications Arts Dec. 2005: pg. 99. Print.

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Motion Design - blog 13

Digital Domain created a an interesting car commercial. The ad is creative because it envisions what the future holds for those really enjoy driving. Drivers are the target audience. I like how the add gives the feeling of an advance car future.

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Motion Design - blog 12

This is another award winning commercial ad from The Bartle Bogle Hegarty firm. The Bartle Bogle Hegartyisthe is one of the world's most famous creative advertising agencies. It was founded in 1982 by John Bartle, Nigel Bogle and John Hegarty.

This ad is very creative in many ways. For years the cuddly cute teddy bears have never failed to melt the lives of young females. The teddy bear in this ad was used to express how a bear tends to be always there for young females caring for them quietly. However, the teddy bear is compared with an Alpeniliebe cholocalate filled Toffee candy who just like the teddy bear is always there quietly ready to provide the real chocolate filling that brings a smile to young females. What I like about the ad is that it seems that it uses stop motion, and this was done so carefully that it doesn't look like stop motion, the bear has great movement. The concept is clear and it obviously clarifies that Alpeniliebe cholocalate is like a teddy bear that is always there when it is mostly needed to help brighten up the day. Visit the website, the bear is well animated and its very creative to animate a bear walking through the city. It's entertaining to see how the teddy bear hides when it sees a dog.

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Communication Arts January/February 2010: pg. 202. Print.

Motion Design - blog 11

Bartle Bogle Hegarty is one fo the world's most famous creative advertising agencies. It was founded in 1982 by John Bartle, Nigel Bogle and John Hegarty.

This amazing TV commercial had so much creativity for many reasons. It's important to mentioned that the Brazil's economic situation hasn't been the best over the past few years. However, due to Brazil's many natural resources Brazil is till consider one of the the fast-growing markets in the world. What makes this ad stand out is the fact that the ad uses the Sugarloaf Mountain as a way to get the attention of the viewer by transforming that mountain into a giant made of stone. Alexandre Gama mentioned, “We lived with the image of having a lot of potential but not really taking advantage of all the wonderful resources we had,”. In other words, the use of a giant waking up represents Brazil, which is a country that believes that in hard times they can still make it because of all the natural resources it possesses. The words "Keep on Walking", is a call for the country to keep on focusing on its path to progress. The concept is well thought and it goes well with the Brazilian mythology of a giant who was made of stone that felt asleep which happens to be the Sugarloaf Mountain. The music for this ad was very inspiring. The rhythm and pace of the music gives the feeling of something incredible happening. The first seconds of music is simply slow piano, but later the rhythm speeds up which it goes very well with the awakening of the Sugarloaf Mountain. The music went so well with the video. This is once of the best videos I seen so far.

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Communication Arts January/February 2010: pg. 203. Print.

Motion Design - blog 10

The Goodby, Silverstein & Partners advertising firm created several interesting commercials for Nintendo for the Wii Fit video game. The Wii Fit is currently the third best selling console game in history, and many of the TV commercials that GSP created for Nintendo really helped make the Wii Fit video game more popular, simply because the video game promoted healthy exercise for a family from the comfort of their home.

The main goal of the ad was to capture the attention of working mothers and let them know that Wii Fit Plush is not just any type of game. Instead, the idea was to let parents know that Wii Fit Plus is healthy because it provides fitness activities that are appropriate for the entire family. I like the creativity of the ad of showing a mother with a very busy life still finding time to play Wii Fit Plus. This ad is creative because it is presented in a way that makes Wii video games not look like just being time killers and waist of time like many other games. The movement of the camera just panning from left to right revealing different day activities of a mother tends to evoke the feeling that mothers who play Wii Fit are more energetic and fit, and the music is well thought which enforces that feeling.

Communications Arts Dec. 2005: pg. 128. Print.

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Motion Design - blog 9

Goodby, Silverstein & Partners is an advertising agency located in San Francisco. Many of its famous clients include Comcast, Got Milk?, Frito-Lay, Nintendo, Netflix, Corona Light, and Modelo. One of GPS most well known advertisements was the TV commercial that was created for Comcast, which was an internet advertisement. The name of the ad was called, " Rabbit". Comcast is one of the biggest internet providers in America which provides brand-band internet service.

The concept of the ad is to make it clear to audience that Comcast provides one of fastest internet service in America. The concept and the creativity of the ad makes the the message very clear by announcing that Comcast internet service is more than fast. The ad is creative for many reasons. The idea came out of the line "Comcast makes fast faster." The rabbit was a good choice for the add because a rabbit is not slow in speed. However, in the ad the rabbit decides to taste a small amount of Comcast high speed internet. As soon the rabbit takes a small those of Comcast fast internet the rabbit becomes 10 times faster. The rabbit goes from fast to faster with a speed of a panther. Rabbit later gets jet turbines, which is a creative process in order to express Comcast high speed internet with powerboost. The add becomes more creative and clearer when the rabbit begins skating on ice and later doing a ski jump. The rhythm of the add starts slow in a dessert, and its not until the rabbit tries the faster internet dose that the action begins and the rabbit travels around earth even through winter conditions. The ad doesn't have music. The sound of the ad is based more on sound effects (jet turbines,wind, narrative voice) and there is no music involved.

Communications Arts Dec. 2005: pg. 128. Print.

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Motion Design - blog 8

F/Nazca Saatchi & Saatchi is an advertising agency in Brazil, founded in April 1994, own by the publicist and businessman Fabio Fernandes. One of his the most famous clients was Procter & Gamble where F/Nazca created a detergent commercial for Ariel. Ariel is a marketing line of laundry detergents.

The concept and goal of the commercial is to demonstrate the cleaning strength that Ariel has when it penetrates deep clothes steins with the simple act of touching them and making them look like brand new. In other words, the concept is simply that with Ariel you can restore your close and make it look like brand new. I find the commercial creative for several reasons. Many of the detergent commercials on TV usually show someone putting stein close inside a washer and later on when clothes is taken out it looks brand new. However, in this commercial the ad focuses more on how the detergent interacts with clothes in slow motion giving the audience a better idea of how Ariel works and the reasons of why it is very effective. The ad is creative because the liquid detergent is actually traveling on water looking for steins and when it finds them it quickly goes towards them and makes them disappear. The design has a nice light back ground that strengthens feeling of something clean. The idea and message is well executed and it’s also innovating by the fact that this commercial doesn’t involve people. The commercial takes a different approach by focusing more on the process of how Ariel cleans clothes by traveling under water and cleaning tough stains.

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Lurzer’s Int’l Archive Advertisng Worldwide Jun. 2012: Vol.3. p147. Print.