This is another award winning commercial ad from The Bartle Bogle Hegarty firm. The Bartle Bogle Hegartyisthe is one of the world's most famous creative advertising agencies. It was founded in 1982 by John Bartle, Nigel Bogle and John Hegarty.
This ad is very creative in many ways. For years the cuddly cute teddy bears have never failed to melt the lives of young females. The teddy bear in this ad was used to express how a bear tends to be always there for young females caring for them quietly. However, the teddy bear is compared with an Alpeniliebe cholocalate filled Toffee candy who just like the teddy bear is always there quietly ready to provide the real chocolate filling that brings a smile to young females. What I like about the ad is that it seems that it uses stop motion, and this was done so carefully that it doesn't look like stop motion, the bear has great movement. The concept is clear and it obviously clarifies that Alpeniliebe cholocalate is like a teddy bear that is always there when it is mostly needed to help brighten up the day. Visit the website, the bear is well animated and its very creative to animate a bear walking through the city. It's entertaining to see how the teddy bear hides when it sees a dog.
Communication Arts January/February 2010: pg. 202. Print.
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