This amazing TV commercial had so much creativity for many reasons. It's important to mentioned that the Brazil's economic situation hasn't been the best over the past few years. However, due to Brazil's many natural resources Brazil is till consider one of the the fast-growing markets in the world. What makes this ad stand out is the fact that the ad uses the Sugarloaf Mountain as a way to get the attention of the viewer by transforming that mountain into a giant made of stone. Alexandre Gama mentioned, “We lived with the image of having a lot of potential but not really taking advantage of all the wonderful resources we had,”. In other words, the use of a giant waking up represents Brazil, which is a country that believes that in hard times they can still make it because of all the natural resources it possesses. The words "Keep on Walking", is a call for the country to keep on focusing on its path to progress. The concept is well thought and it goes well with the Brazilian mythology of a giant who was made of stone that felt asleep which happens to be the Sugarloaf Mountain. The music for this ad was very inspiring. The rhythm and pace of the music gives the feeling of something incredible happening. The first seconds of music is simply slow piano, but later the rhythm speeds up which it goes very well with the awakening of the Sugarloaf Mountain. The music went so well with the video. This is once of the best videos I seen so far.
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Communication Arts January/February 2010: pg. 203. Print.
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