The Goodby, Silverstein & Partners advertising firm created several interesting commercials for Nintendo for the Wii Fit video game. The Wii Fit is currently the third best selling console game in history, and many of the TV commercials that GSP created for Nintendo really helped make the Wii Fit video game more popular, simply because the video game promoted healthy exercise for a family from the comfort of their home.
The main goal of the ad was to capture the attention of working mothers and let them know that Wii Fit Plush is not just any type of game. Instead, the idea was to let parents know that Wii Fit Plus is healthy because it provides fitness activities that are appropriate for the entire family. I like the creativity of the ad of showing a mother with a very busy life still finding time to play Wii Fit Plus. This ad is creative because it is presented in a way that makes Wii video games not look like just being time killers and waist of time like many other games. The movement of the camera just panning from left to right revealing different day activities of a mother tends to evoke the feeling that mothers who play Wii Fit are more energetic and fit, and the music is well thought which enforces that feeling.
Communications Arts Dec. 2005: pg. 128. Print.
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