Motion Design - blog 13

Digital Domain created a an interesting car commercial. The ad is creative because it envisions what the future holds for those really enjoy driving. Drivers are the target audience. I like how the add gives the feeling of an advance car future.

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Motion Design - blog 12

This is another award winning commercial ad from The Bartle Bogle Hegarty firm. The Bartle Bogle Hegartyisthe is one of the world's most famous creative advertising agencies. It was founded in 1982 by John Bartle, Nigel Bogle and John Hegarty.

This ad is very creative in many ways. For years the cuddly cute teddy bears have never failed to melt the lives of young females. The teddy bear in this ad was used to express how a bear tends to be always there for young females caring for them quietly. However, the teddy bear is compared with an Alpeniliebe cholocalate filled Toffee candy who just like the teddy bear is always there quietly ready to provide the real chocolate filling that brings a smile to young females. What I like about the ad is that it seems that it uses stop motion, and this was done so carefully that it doesn't look like stop motion, the bear has great movement. The concept is clear and it obviously clarifies that Alpeniliebe cholocalate is like a teddy bear that is always there when it is mostly needed to help brighten up the day. Visit the website, the bear is well animated and its very creative to animate a bear walking through the city. It's entertaining to see how the teddy bear hides when it sees a dog.

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Communication Arts January/February 2010: pg. 202. Print.

Motion Design - blog 11

Bartle Bogle Hegarty is one fo the world's most famous creative advertising agencies. It was founded in 1982 by John Bartle, Nigel Bogle and John Hegarty.

This amazing TV commercial had so much creativity for many reasons. It's important to mentioned that the Brazil's economic situation hasn't been the best over the past few years. However, due to Brazil's many natural resources Brazil is till consider one of the the fast-growing markets in the world. What makes this ad stand out is the fact that the ad uses the Sugarloaf Mountain as a way to get the attention of the viewer by transforming that mountain into a giant made of stone. Alexandre Gama mentioned, “We lived with the image of having a lot of potential but not really taking advantage of all the wonderful resources we had,”. In other words, the use of a giant waking up represents Brazil, which is a country that believes that in hard times they can still make it because of all the natural resources it possesses. The words "Keep on Walking", is a call for the country to keep on focusing on its path to progress. The concept is well thought and it goes well with the Brazilian mythology of a giant who was made of stone that felt asleep which happens to be the Sugarloaf Mountain. The music for this ad was very inspiring. The rhythm and pace of the music gives the feeling of something incredible happening. The first seconds of music is simply slow piano, but later the rhythm speeds up which it goes very well with the awakening of the Sugarloaf Mountain. The music went so well with the video. This is once of the best videos I seen so far.

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Communication Arts January/February 2010: pg. 203. Print.

Motion Design - blog 10

The Goodby, Silverstein & Partners advertising firm created several interesting commercials for Nintendo for the Wii Fit video game. The Wii Fit is currently the third best selling console game in history, and many of the TV commercials that GSP created for Nintendo really helped make the Wii Fit video game more popular, simply because the video game promoted healthy exercise for a family from the comfort of their home.

The main goal of the ad was to capture the attention of working mothers and let them know that Wii Fit Plush is not just any type of game. Instead, the idea was to let parents know that Wii Fit Plus is healthy because it provides fitness activities that are appropriate for the entire family. I like the creativity of the ad of showing a mother with a very busy life still finding time to play Wii Fit Plus. This ad is creative because it is presented in a way that makes Wii video games not look like just being time killers and waist of time like many other games. The movement of the camera just panning from left to right revealing different day activities of a mother tends to evoke the feeling that mothers who play Wii Fit are more energetic and fit, and the music is well thought which enforces that feeling.

Communications Arts Dec. 2005: pg. 128. Print.

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